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Tuesday, April 19, 2011

Marketing 4000 Project Summary

Define your target audience(s), and what benefit does your product/service bring them?

Target Audience:
  • BGSU Population
    • Undergraduate Students
    • Graduate Students
    • Faculty/Staff
Benefit:
  • Get Involved
  • Give Back
  • Meet People
The objective of your promotional activity (e.g. provide information, increase demand, differentiate, etc.)
  • Increase BGSU community awareness and participation
Your initial design, message(s), or content
  • Utilize Social Media, present information where the students are getting information
  • Blog:
    • Share Miracle Children Bio
    • Bring a “face” to the cause
  • Facebook:
    • Advertise upcoming events: Meetings, Fundraisers, Deadlines, etc.
    • Spread the word through others, encourage others to “tag” Dance Marathon’s Facebook in their status
  • Twitter:
    • Connect other College Dance Marathon’s to ours
    • Start trending #bgdancemarathon before and at the event
    • Relay information from CMN Hospitals to BGSU Students who follow us on twitter.
How you planned to measure success (match these measurement(s) to your objective(s))
·      Our goal was to increase the number of Twitter followers and Facebook friends by 100 each. We also wanted to obtain 100 blog views.
·      The numbers prior to implementing the social media promotion were the following:
o    233 followers on Twitter
o    837 Facebook friends
o    350 friends attending the BGSU Dance Marathon Event on Facebook
·       The numbers that showcase our goals are as follows:
o    333 followers on Twitter
o    937 Facebook friends
o    100 blog views

Explain what you changed after you started and why.
·    Our group was originally just going to utilize Twitter, Facebook, and Blogger. However, we decided to incorporate even more forms of social media such as Skype, Youtube, Stumble Upon, and Digg.
Present your results (e.g. hours worked, measures of your objectives etc.).  Was this promotion a success?
·      The following are the social media outlets that our group utilized for our project:
o    Twitter
o    Facebook
o    Blogger
o    Stumble upon
o    Skype
o    YouTube
o    Attempted Digg
·      Our group worked a total of 20 hours with an average of 4 hours each week. A lot of our work was the set-up for others to interact via social media.
·       Although we were a few short followers and friends on achieving our goal, we still witnessed an overall success regarding our project. The following numbers depict how we measured our success.
·       The numbers after implementing our promotion are as follows:
o    331 followers on Twitter
o    939 friends on Facebook
o    364 friends attending the BGSU Dance Marathon Event on Facebook
o    220 page view on our Dance Marathon blog
·      The social media promotion increased all of our measurement numbers. The increases in percentages are as follows:
o    Followers on Twitter: 42%
o    Friends on Facebook: 12%
o    Friends attending Facebook event: 4%
·      Dance Marathon’s online fundraising doubled this year. Our group feels this definitely has a correlation with our social media push. Fundraising increased from $70,000 to $140,000 in less than 3 weeks.
 Describe the next steps for the organization’s use of social media.
·      Dance Marathon will be restructuring positions.
·      Our group will also have to pass down information/access that was started through this project to continue success for next year.
·       A focus on feedback and interaction is pertinent for utilizing the forms of social media. After the event, there was a tweet that asked “What was your favorite moment”. This received a great deal of feedback from those involved.
·      Dance Marathon needs to be PROACTIVE. An idea is to give people a shout-out via social media when someone signs up for the event. This way Dance Marathon is going after people instead of waiting for them to stumble or find us.
Explain three lessons learned.
·      Our group sat down with the 2011 Exec board of Dance Marathon. We suggested that the Public Relations side of Dance Marathon needed a “face lift”. After this meeting, Technology and Publicity will be restructured.
·      We also learned that although just spitting out information receives visits on our social media, that if we allow individuals to interact and provide feedback it would allow for the social media to be more effective.
·      We also learned that a blog isn’t going to receive “celebrity status” overnight. By tweeting the link and posting the link on Facebook, we did see an increase in visitors. However, it will take time and effort to grow the following of the blog.
·      We were also made aware of how the amount of Twitter activity has increased. Twitter  has seemed to  “catch on” at BGSU and we feel this is where Dance Marathon can draw a great deal of attention.



Sunday, April 3, 2011

FOR THE KIDS!


http://bgnews.com/campus/the-dancing-scene/

BGSU Dance Marathon raised a total of  $217,785.92 for the kids! Check out DM's Facebook and Twitter for pictures of the weekend!

Friday, April 1, 2011

Dance Marathon is TOMORROW!!!!

Check out the following article ("Miracle family finds community, support through Dance Marathon") that was published in the BG Views News today. The article features one of the miracle children, Jenna Gallant.

http://bgnews.com/campus/miracle-family-finds-community-support-through-dance-marathon/

Thursday, March 31, 2011

T-Shirt Pick Up Tomorrow!

Where? REC CENTER ROCK CLIMBING ROOM
When? 8 AM until 5 PM
Who? YOU!  If you can’t make it to pick up your shirt, ONE friend can pick up ONE shirt for another friend. You can’t pick up MULTIPLE shirts.

Candle Walk Tonight!

Wednesday, March 30, 2011

Meet Marissa English

Marissa English

She is a 16 year old little girl that loves to live her life to the fullest of her abilities. She loves to listen to country music, play with marbles and cards and eat chips & M&M's. :) She is a VERY loving little girl that loves to be around people. She has been through ALOT in her 16 years, but yet she is a happy out going little miracle!

Bowling for the Kids!

Tuesday, March 29, 2011

Check In Times For Dancers!

DM Dancers: Registration Location has changed to Olscamp 101!!

8:30am PINK & PURPLE
8:40 – BLUE & GREEN
8:50 - ORANGE
9:00 – YELLOW
9:10 – TEAL
9:20 - RED
9:30am SILVER

Womanless Beauty Pageant Tonight!



Monday, March 28, 2011

Dance Week Begins!

Banner and Flair Tie-Dye Painting
Come tie dye in the Multipurpose Room from 8-10 PM.
Bring white clothes that you can tie dye!


Sunday, March 27, 2011


Bowling For The Kids!

Come out and BOWL FOR THE KIDS at Varsity Lanes in BG! It will be a fun filled night for everyone and a GREAT way to support those awesome kids! Dance Marathon is right around the corner so come out and help us support in one of the last events before DM!!!!


Wednesday, March 30th

9:00-11:00PM


Tickets are $8 presale and $10 at the actual event!


Contact smithcl@bgsu.edu if you have any questions!


INVITE ALL YOUR FRIENDS!

FOR THE KIDS!

Saturday, March 26, 2011

Run at DM!

Do you like to run? Why not do it for a good cause!!! OPEN TO EVERYONE and the community! Run around the indoor track at the Rec during the Dance Marathon Event! There are 64 shifts of 30 minutes slots to be filled.  It is $15 registration. If interested please email nwashin@bgsu.edu to sign up.

Dance Week Starts Monday!

Friday, March 25, 2011

Meet Bryton Philip Charles

Bryton Philip Charles

Bryton was born December 26, 2008, six weeks premature at St. Vincent’s Mercy Children’s Hospital in Toledo Ohio. Bryton had feeding problems from the first bottle; he vomited up every formula they tried. He ended up staying in the NICU for eight days before we could take him home.  On our first visit Bryton made it clear his vomiting was not your usual baby spit up. He had stopped gaining weight and was very fussy and had difficulty with bowel movements. It was discovered that he was most likely suffering from Celiac’s Disease and Failure to Thrive. He was placed on a Gluten free diet and he did some better right away but still had a lot of trouble with the formulas; he was placed on a milk protein free formula in October and has done much better. Bryton had begun to gain weight and be less fussy; however his diagnosis is still not definite and he has recently lost some weight and lost interest in eating. I believe we are still looking for a definite diagnosis for him. Bryton is smaller than most babies his age but he is happy and typically developing in every other way.

DM Bash Tonight!!

Want to have fun before the big event?! The DM Bash will happen tonight in room 101 in Olscamp from 4-6 pm. There will be 9 miracle families there and an awesome DJ. This is a great way to get to know the people you will be spending 32 hours with! Please come check it out!

Thursday, March 24, 2011

BGSU Dance Marathon Days Away!


Welcome to the BGSU Dance Marathon blog! Over the next week leading up to the event, we will be highlighting the Miracle Children and other important information. Miracle Children are the several kids chosen from Mercy Children's Hospital in Toledo to be representatives of all of the children that benefit from all the funding generated by Dance Marathon. FOR THE KIDS!!!